General

Writing an Effective Ad Creative

Start Strong by Starting With “Why” For most audio advertisements, the top priority is grabbing the listener’s attention to avoid your audience muting the Ad or changing the station. With podcast advertisements, your podcaster doing your host read already has…

General

Podcast Advertising

As the podcasting industry grows, the benefits of advertising in the still-nascent industry have started to become clearer. Heard of SeatGeek? MailChimp? Casper mattresses? If you have, chances are you’ve heard about them through a podcast, or at least that’s…

General

Creating an Effective Ad Read

No one likes ads. In the age of digital media where interruptive advertisements pervade the web, choosing to disrupt your intimate podcast with a message from your sponsors might seem like a dreadful idea. However, there are surprisingly seamless ways…

General

Podcast Monetization

Looking to monetize on your podcasts? This walk through will help you orient yourself in the ever expanding universe of podcasting, specifically the business aspect of it.  Cashing in on your podcast is not a given, so here are the…

General

The Imminent Podcast Revolution

The podcast industry is blooming. The number of podcasts has exploded since 2008, while the percentage of Americans who listen to podcasts regularly has nearly doubled. The exponential advancement of technology has made creating, finding, and consuming podcasts easier than ever….